VIASALUS (DHAAL)
VIASALUS (DHAAL)
Mobility Technology & Connected Vehicle Solutions
Mobility Technology & Connected Vehicle Solutions
PROBLEM STATEMENT
PROBLEM STATEMENT
VIASALUS (DHAAL)
Mobility Technology & Connected Vehicle Solutions
PROBLEM STATEMENT
KEY DELIVERABLES
OUR APPROACH
OUR APPROACH
In collaboration with 180 Degrees Consulting Kamla Nehru College, the team conducted extensive primary and secondary research to understand customer needs, market dynamics, and competitive positioning. Primary research included 600+ interviews with delivery partners, ride-hailing drivers, daily commuters, and two-wheeler owners to uncover rider behaviour, safety concerns, and technology adoption patterns. This was complemented by secondary research on the Indian mobility market, connected vehicle technologies, competitor landscape, and emerging industry trends.
Go-to-Market Roadmap:
Developed a research-driven go-to-market roadmap for DHAAL’s market entry and long-term growth.
Go-to-Market Roadmap:
Developed a research-driven go-to-market roadmap for DHAAL’s market entry and long-term growth.
Customer Segmentation & Positioning:
Identified key customer segments and developed targeted positioning strategies.
Customer Segmentation & Positioning:
Identified key customer segments and developed targeted positioning strategies.
Pricing, Acquisition & Partnerships Strategy:
Provided recommendations on pricing strategy, customer acquisition channels, and partnership opportunities.
Pricing, Acquisition & Partnerships Strategy:
Provided recommendations on pricing strategy, customer acquisition channels, and partnership opportunities.
Competitive & Market Analysis:
Analysed competitive landscape and market trends to identify growth levers within the mobility ecosystem.
Competitive & Market Analysis:
Analysed competitive landscape and market trends to identify growth levers within the mobility ecosystem.
IMPACT
The engagement equipped Viasalus with actionable strategic recommendations to support DHAAL’s successful launch, improve market positioning, and build a scalable growth strategy in India’s two-wheeler mobility segment. The collaboration also demonstrated the impact of cross-chapter consulting through combined expertise and rigorous problem-solving.
In collaboration with 180 Degrees Consulting Kamla Nehru College, the team conducted extensive primary and secondary research to understand customer needs, market dynamics, and competitive positioning. Primary research included 600+ interviews with delivery partners, ride-hailing drivers, daily commuters, and two-wheeler owners to uncover rider behaviour, safety concerns, and technology adoption patterns. This was complemented by secondary research on the Indian mobility market, connected vehicle technologies, competitor landscape, and emerging industry trends.
IMPACT
KEY DELIVERABLES
Mobility Technology & Connected Vehicle Solutions
VIASALUS (DHAAL)
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org
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180 Degrees Consulting
Kirori Mal College
Subscribe to Our Newsletter
Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Contact Us
OUR APPROACH
Quick Links
Home
About Us
Our Work
Research and Publications
Events and Collaborations
Subscribe to Our Newsletter
Contact Us
Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org
180 Degrees Consulting
Kirori Mal College
Viasalus approached the consulting team to develop a comprehensive go-to-market (GTM) strategy for DHAAL, an AI-powered smart dashcam designed for two-wheelers. We aimed to assess market readiness, validate customer demand, and identify scalable growth opportunities in India’s rapidly evolving mobility ecosystem.
Viasalus approached the consulting team to develop a comprehensive go-to-market (GTM) strategy for DHAAL, an AI-powered smart dashcam designed for two-wheelers. We aimed to assess market readiness, validate customer demand, and identify scalable growth opportunities in India’s rapidly evolving mobility ecosystem.