URJA ENERGY
URJA Energy was founded by Mrs. Raka Singh in December 2013. She has been channelizing her efforts towards the betterment of the people especially the women of her ancestral hometown Siswa Bazaar in the districtof Maharajganj, Uttar Pradesh, India via URJA Energy. The NGO is run by a group of 9 women and one supervisor who all are locally based, like-minded people. The motive behind starting URJA was to facilitate financial independence and meaningful work and growth opportunities to the women of small towns and villages to combat poverty and to challenge the patriarchal norms which bind women within the boundaries of their houses.
PROBLEMS FACED
LACK OF FUNDING
LACK OF SOCIAL MEDIA PRESENCE
LAGGING BEHIND COMPETITORS
LACK OF MARKET AWARENESS
LACK OF VOLUNTEERS
TIMELINE
01
02
03
04
INITIATION OF THE PROJECT
Team meetings were conducted to come up with an action plan for the client.
Brainstorming sessions were organized wherein consultants plugged in their ideas and came up with feasible strategies.
OUR APPROACH
Bilateral Approach:
RESEARCH
Market Research
Competitor's Analysis
Social Media Strategies
Fundraising Strategies
EXECUTION
CSR Pitch Deck Ideas
Case For Support
Social Media Campaign
Market Research Report
FUNDRAISING STRATEGIES
A database was created that contained all potential fundraising sources whose requirements were fulfilled by URJA for raising funds.
VOLUNTEERS DATABASE
A data base was created that helped URJA in recruitment of right volunteers.
This ensured smooth functioning of the organisation.
SOCIAL MEDIA STRATEGIES
Formulated Strategies to include aesthetic colour grids for the official
instagram handle, making the feed more engaging.
SOLUTIONS PROPOSED
COMPETITOR'S ANALYSIS
Conducted a detailed competitors analysis for URJA to have a better
idea of the direct and indirect players in the market.
CASE FOR SUPPORT
Detailed research was done to highlight the social cause,
initiative, accomplishments etc.
CORPORATE SOCIAL RESPONSIBILITY PITCH
Pitch highlighted the mission and vision of the organisation. In
addition to this it highlighted the major programmes.
HANDING OVER OF THE PROJECT
After the successful completion of the project, a
concluding meeting was organized with the NGO.
A brief feedback meeting was conducted post which the project was handed over to the NGO.
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org