THE ZERO PERIOD

The Zero Period is a non-profit organization with a vision to ensure every child in India receives accurate & age-appropriate sexuality education, throughout their schooling years. It aims to achieve this goal by a three-way model of active advocacy, de-stigmatization initiatives in schools and training existing school teachers for grassroot implementation. Their mission is to achieve their goals by a three- way model of active advocacy for curriculum inclusion, teacher training initiatives and leveraging young adults for grassroot implementation and de-stigmatization.

PROBLEMS FACED

CONTENT MANAGEMENT

LESS ENGAGEMENT ON SOCIAL

MEDIA PLATFORMS

LACK OF AWARENESS AMONG YOUTH

INSTAGRAM PAIN POINTS LIKE BIO,

CAPTIONS AND COLOUR GRIDS

TIMELINE

01

02

03

03

INITIATION OF THE PROJECT

Team meetings were held with the client to understand their requirements and customizations.

Brainstorming sessions were organized wherein consultants plugged in their ideas and came up with feasible strategies.



OUR APPROACH

Bilateral Approach:

RESEARCH


Social Media Strategies and Content suitable for target audience keeping in mind the motive of the organization.

EXECUTION


Social media calendar for one month

for all their social media platforms

3 social media posts were curated

SOLUTIONS PROPOSED

CONTENT SUITABLE FOR TARGET

AUDIENCE

Delivered three posts touching the taboo topics

for their social media feed.

INCREASING REACH

Understood the algorithm of various social media platforms

for enhancing the reach of TZP.

SOCIAL MEDIA CALENDAR

Curated the social media calendar for an entire month that

helped them in strategizing their feed

HANDING OVER OF THE PROJECT

After the successful completion of the project, a

concluding meeting was organized wherein the deliverables were presented. A brief feedback meeting was conducted post which the

project was handed over to the client.

180 Degrees Consulting

Kirori Mal College

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Kirori Mal College, University of Delhi

New Delhi, 110007

Email: kmc@180dc.org