TECHNOPAK
TECHNOPAK
Technopak Advisors Ltd. is one of India’s leading management consulting firms, specializing in sectors such as retail, consumer goods, fashion, education, and food services. With over 30 years of experience, the firm offers strategic advisory services including market entry, expansion strategy, supply chain optimization, and consumer insight-driven innovation. Technopak is known for its data-driven approach and deep industry expertise, serving both domestic and international clients in building scalable and sustainable business models.
To identify and tag optimal store locations for EBO expansion of a women’s fashion brand by performing a comprehensive mapping of existing brand and surrogate presence.
To identify and tag optimal store locations for EBO expansion of a women’s fashion brand by performing a comprehensive mapping of existing brand and surrogate presence.
OBJECTIVE
OBJECTIVE
We developed a structured mapping framework supported by detailed geo-tagging and comparative location benchmarking to ensure alignment with high-traffic retail environments. The focus was to aid decision-making on optimal EBO placements that balance brand visibility, consumer access, and scalability.
We developed a structured mapping framework supported by detailed geo-tagging and comparative location benchmarking to ensure alignment with high-traffic retail environments. The focus was to aid decision-making on optimal EBO placements that balance brand visibility, consumer access, and scalability.
METHODOLOGY
METHODOLOGY
Our insights empowered the client with a precise understanding of India’s top urban retail clusters and offered actionable intelligence for prioritizing EBO expansion. This will support strategic entry and scale-up in high-performing catchment areas, ensuring a competitive edge for the women’s wear brand.
Our insights empowered the client with a precise understanding of India’s top urban retail clusters and offered actionable intelligence for prioritizing EBO expansion. This will support strategic entry and scale-up in high-performing catchment areas, ensuring a competitive edge for the women’s wear brand.
OUTCOME
OUTCOME
Our engagement involved the following responsibilities:
Our engagement involved the following responsibilities:
SCOPE OF WORK
SCOPE OF WORK
City-Wise Mapping
Dividing each of the 170 target cities into major commercial locations
such as Lajpat Nagar, Connaught Place (Delhi), Rajouri Garden, and
others to precisely tag stores by locality.
City-Wise Mapping
Brand Outlet Mapping
Mapping all EBOs of selected women’s wear brands — including Biba,
W, Fabindia, Aurelia, Go Colors, Global Desi, and others — with specific
tagging to high-footfall zones, clusters, and store counts.
Brand Outlet
Mapping
Surrogate Brand Presence Analysis
Identifying locations of deeply penetrated brands like Bata, Dominos,
Titan, Zudio, Reliance Trends, etc., and determining their synergy with
women's wear brand clusters.
Surrogate Brand
Presence Analysis
Overlap Identification
Highlighting zones where stores of surrogate brands (e.g., Dominos, Titan)
coincide with EBOs of women's wear brands like Biba or Fabindia —
indicating high commercial viability.
Overall
Identification
Location Profiling
Documented proximity of each store to malls, high streets, residential areas,
and commercial hubs — aiding in prioritization of strategic store locations.
Location Profiling
Strategic Expansion Insights
Delivered a structured recommendation framework highlighting optimal
cities and micro-markets for phased EBO rollout, backed by comprehensive
store mapping data.
Strategic Expansion
Insights
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
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Email: kmc@180dc.org
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Technopak Advisors Ltd. is one of India’s leading management consulting firms, specializing in sectors such as retail, consumer goods, fashion, education, and food services. With over 30 years of experience, the firm offers strategic advisory services including market entry, expansion strategy, supply chain optimization, and consumer insight-driven innovation. Technopak is known for its data-driven approach and deep industry expertise, serving both domestic and international clients in building scalable and sustainable business models.