TECHNOPAK
Technopak Advisors Ltd. is one of India’s leading management consulting firms, specializing in sectors such as retail, consumer goods, fashion, education, and food services. With over 30 years of experience, the firm offers strategic advisory services including market entry, expansion strategy, supply chain optimization, and consumer insight-driven innovation. Technopak is known for its data-driven approach and deep industry expertise, serving both domestic and international clients in building scalable and sustainable business models.
To identify and tag optimal store locations for EBO expansion of a women’s fashion brand by performing a comprehensive mapping of existing brand and surrogate presence.
OBJECTIVE
We developed a structured mapping framework supported by detailed geo-tagging and comparative location benchmarking to ensure alignment with high-traffic retail environments. The focus was to aid decision-making on optimal EBO placements that balance brand visibility, consumer access, and scalability.
METHODOLOGY
Our insights empowered the client with a precise understanding of India’s top urban retail clusters and offered actionable intelligence for prioritizing EBO expansion. This will support strategic entry and scale-up in high-performing catchment areas, ensuring a competitive edge for the women’s wear brand.
OUTCOME
Our engagement involved the following responsibilities:
SCOPE OF WORK
City-Wise Mapping
Dividing each of the 170 target cities into major commercial locations
such as Lajpat Nagar, Connaught Place (Delhi), Rajouri Garden, and
others to precisely tag stores by locality.
Brand Outlet Mapping
Mapping all EBOs of selected women’s wear brands — including Biba,
W, Fabindia, Aurelia, Go Colors, Global Desi, and others — with specific
tagging to high-footfall zones, clusters, and store counts.
Surrogate Brand Presence Analysis
Identifying locations of deeply penetrated brands like Bata, Dominos,
Titan, Zudio, Reliance Trends, etc., and determining their synergy with
women's wear brand clusters.
Overlap Identification
Highlighting zones where stores of surrogate brands (e.g., Dominos, Titan)
coincide with EBOs of women's wear brands like Biba or Fabindia —
indicating high commercial viability.
Location Profiling
Documented proximity of each store to malls, high streets, residential areas,
and commercial hubs — aiding in prioritization of strategic store locations.
Strategic Expansion Insights
Delivered a structured recommendation framework highlighting optimal
cities and micro-markets for phased EBO rollout, backed by comprehensive
store mapping data.
180 Degrees Consulting
Kirori Mal College
Quick Links
Home
About Us
Our Work
Research and Publications
Events and Collaborations
Subscribe to Our Newsletter
Contact Us
Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org