180 Degrees Consulting, KMC

RISING STAR KHILTE CHERE

Rising Star Khilte Chehre is a mission dedicated to bringing smiles on the faces of differently-abled people by helping them explore the world through the means of traveling. Khilte Chehre mainly focuses on skill development for all, network and community building, confidence building and image formation. Through Khilte Chehre they make a humble attempt of making travel possible and accessible for differently abled people, starting with the visually impaired community, so that they can fulfill their unfulfilled desires.

NO SOCIAL MEDIA PRESENCE

LACK OF AWARENESS AMONG YOUTH

LACK OF MARKET AWARENESS

ISSUES IN STREAMLINING THE

RECRUITMENT PROCESS

LAGGING BEHIND COMPETITORS

PROBLEMS FACED

TIMELINE

INITIATION OF THE PROJECT

Team meetings were conducted to come up with an action plan for the client.

Brainstorming sessions were organized wherein consultants plugged in their ideas and came up with feasible strategies.

OUR APPROACH

Bilateral Approach:

RESEARCH

Market Research
Competitor's Analysis

EXECUTION

Volunteering Drive
Increasing Reach
Marketing Campaign

VOLUNTEERSHIP DRIVE

Recruitment drive to hire talented individuals was organised. • Various job descriptions were prepared along with college databases to h hire deserving people.

MARKETING CAMPAIGN

Chitrankan (Art and Composition Competition) was conducted in

collaboration with 180Degrees Consulting Kirori Mal College.

Online Campaign via stories, reels and videos was organized

SOLUTIONS PROPOSED

COMPETITOR'S ANALYSIS

Conducted research to understand the impact created by competitors, know more about collaboration prospects and evaluate the scope of expansion.

INCREASING REACH

Understood the algorithm of various social media platforms

for enhancing the reach of RSKC.

MARKET RESEARCH

Analyzed various market conditions, donation platforms.