KLNA
KLNA is an independent, volunteer-based initiative that aims to help vulnerable groups in Lebanon. It was founded in June 2020 as a response to one of the worst economic crises in Lebanon's history, fueled by a corrupt ruling class. Over the past year they have helped more than 2000 families with food, rent and medication. But most importantly they have built a community of members who are radiating hope during these hopeless times.
PROBLEMS FACED
LACK OF FUNDING
LACK OF SOCIAL MEDIA PRESENCE
LACK OF MARKET AWARENESS
LACK OF FUNDRAISING STRATEGIES
TIMELINE
01
02
03
04
INITIATION OF THE PROJECT
Team meetings were conducted to come up with an action plan for the client.
Brainstorming sessions were organized wherein consultants plugged in their ideas and came up with feasible strategies.
OUR APPROACH
Bilateral Approach:
RESEARCH
Market Research
Social Media Strategies
Fundraising Strategies
EXECUTION
CSR Pitch Deck Ideas
Social Media Strategies
Marketing
Crowd Funding Strategies
Institutional Fundraising
Organization's Profile Presentation
CSR PITCH DECK IDEAS & CSR DATABASE
Proposed an idea to create a pitch to invite potential collaborators
and raise funds. Created a database of sources of funds under CSR.
MARKETING STRATEGIES
Understood algorithms of different social media platforms and
suggested multiple marketing channels
SOCIAL MEDIA STRATEGIES
Drafted social media strategies in order to optimize the various
social platforms to make the feed more engaging
SOLUTIONS PROPOSED
ORGANISATION PROFILE PRESENTATION
Suggested a presentation to be created with all the necessary
information for the collaborators
INSTITUTIONAL FUNDING
Provided essential information about the main institutional
donors offering funding to Lebanon NGOs to help secure funding.
CROWDFUNDING STRATEGIES
Created a database containing fantastic fundraising campaign ideas
& strategies for KLNA to plan better events and engage their donors.
HANDING OVER OF THE PROJECT
After the successful completion of the project, a
concluding meeting was organized with the NGO.
A brief feedback meeting was conducted post which the project was handed over to the NGO.
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org