FALHARI
Falhari is India's leading direct-to-consumer (D2C) fresh fruit brand. Their objective is to make it simple and convenient for everyone, no matter where they are, to enjoy delicious and nutritious fresh fruit products. They provide a wide choice of items, including fruit boxes, health drinks, diet programs, made-to-order products, and delicious recipes, all of which are free of hazardous chemical preservatives
An extensive database was prepared for Falhari with respect to potential partnerships with gyms, nutritionists, health clinics, hospitals and other companies. This aimed at increasing the company’s reach and building trust in the eyes of the customers.
Collaborations and Partnerships
Introducing salad dressings, gym bowls, jams, and skincare products diversified Falhari's offerings. Utilizing surplus ingredients like imperfect fruits and vegetable trimmings minimizes waste, aligning with sustainability goals. These strategies expand market appeal and underscore a dedication to environmental responsibility
Product line expansion
Falhari's expansion strategies involve collaborations, product diversification, and waste reduction. They prioritize transparent labeling, seasonal menu updates, and partnerships with catering services for broader distribution. Through waste reduction, customer engagement, and e-commerce, along with strategic alliances, they aim for sustainability and growth.
Strategy formulation
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org