Geographic Expansion Roadmap:
Developed a three-year geographic expansion roadmap covering NCR, Bengaluru, Mumbai, and Kolkata with city-specific market entry strategies.
EAT ATLAS
Food & Beverage (Gourmet Condiments & Global Flavours)
PROBLEM STATEMENT
Eat Atlas partnered with the consulting team to develop a data-driven market entry and growth strategy for its gourmet global-flavours portfolio. We aimed to quantify the market opportunity, identify high-potential customer segments, and create a phased go-to-market roadmap to support sustainable expansion across India.
The team conducted comprehensive market research, combining bottom-up market sizing with customer segmentation and competitive analysis. A detailed market sizing exercise narrowed India's ₹10,000 Cr sauces and ketchup market to a ₹1,050 Cr Serviceable Available Market (SAM) and an ₹18.9 Cr Serviceable Obtainable Market (SOM) using geography, product category, digital penetration, and realistic capture-rate assumptions. Customer research informed the development of buyer personas, while strategic analysis shaped positioning, channel prioritization, and expansion sequencing across both B2C and B2B opportunities.
B2B Growth & Product Pipeline:
Recommended B2B growth opportunities across hospitality, cafés, and corporate partnerships, alongside a future product pipeline to expand the brand portfolio.
Market Sizing:
Built a bottom-up market sizing model defining TAM, SAM, and SOM for the gourmet condiments category.
Customer Segmentation & Positioning:
Identified four core customer personas and developed targeted positioning and retention strategies for each segment.
The engagement provided Eat Atlas with a research-backed strategic roadmap that answered three critical business questions: the size of the market opportunity, the highest-priority customer segments to target, and the optimal sequence for market entry and expansion. The recommendations equipped the client with a scalable growth strategy to support product adoption and long-term market penetration across India's premium food and beverage market.
180 Degrees Consulting
Kirori Mal College
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Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Contact Us
180 Degrees Consulting
Kirori Mal College
Subscribe to Our Newsletter
Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Contact Us
180 Degrees Consulting
Kirori Mal College
Subscribe to Our Newsletter
Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Contact Us
IMPACT
180 Degrees Consulting
Kirori Mal College
Subscribe to Our Newsletter
Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Quick Links
Subscribe to Our Newsletter
Contact Us
Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org
180 Degrees Consulting
Kirori Mal College
EAT ATLAS
Food & Beverage (Gourmet Condiments & Global Flavours)
PROBLEM STATEMENT
Eat Atlas partnered with the consulting team to develop a data-driven market entry and growth strategy for its gourmet global-flavours portfolio. We aimed to quantify the market opportunity, identify high-potential customer segments, and create a phased go-to-market roadmap to support sustainable expansion across India.
The team conducted comprehensive market research, combining bottom-up market sizing with customer segmentation and competitive analysis. A detailed market sizing exercise narrowed India's ₹10,000 Cr sauces and ketchup market to a ₹1,050 Cr Serviceable Available Market (SAM) and an ₹18.9 Cr Serviceable Obtainable Market (SOM) using geography, product category, digital penetration, and realistic capture-rate assumptions. Customer research informed the development of buyer personas, while strategic analysis shaped positioning, channel prioritization, and expansion sequencing across both B2C and B2B opportunities.
OUR APPROACH
IMPACT
Geographic Expansion Roadmap:
Developed a three-year geographic expansion roadmap covering NCR, Bengaluru, Mumbai, and Kolkata with city-specific market entry strategies.
B2B Growth & Product Pipeline:
Recommended B2B growth opportunities across hospitality, cafés, and corporate partnerships, alongside a future product pipeline to expand the brand portfolio.
The engagement provided Eat Atlas with a research-backed strategic roadmap that answered three critical business questions: the size of the market opportunity, the highest-priority customer segments to target, and the optimal sequence for market entry and expansion. The recommendations equipped the client with a scalable growth strategy to support product adoption and long-term market penetration across India's premium food and beverage market.
Market Sizing:
Built a bottom-up market sizing model defining TAM, SAM, and SOM for the gourmet condiments category.
Customer Segmentation & Positioning:
Identified four core customer personas and developed targeted positioning and retention strategies for each segment.
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