ANVARAT
Anvarat Foundation is a non-profit, knowledge driven, community-focused, forward-thinking organization. It was established in the year 2015 with a mindset to empower mankind through quality education, healthcare, and skill-based employability. It proudly presents itself as a beacon of change, actively operating nationwide to provide essential resources to those who need them most.
We suggested effective crowdfunding through platforms like GiveButter, emphasizing donor value, social impact, and community engagement. Corporate CSR strategies involve leveraging non monetary benefits, and diversifying fund applications, while general strategies include collaboration, influencer marketing, community partnerships, building a loyal community and impactful outreach
Fundraising Strategies
We crafted a compelling yet concise pitch deck for Anvarat in the form of an appealing presentation, focussing on its strengths and telling its story to connect with the viewer’s emotions.
Pitch Deck
We identified critical issues like logo design, responsiveness, brand consistency, content quality, structure, and relevance. Enhancements such as updating homepage content, refining navigation, and adding new sections like FAQs and mission statements aim to make the website more interactive, visually appealing, informative, and accessible
Content Management
Marketing Strategies involve a series of plans and actions which aims to reach the target audience. A well-planned marketing strategy helps NGOs to create awareness, drive social and political change, establish their image, seek volunteers and raise funds. These Strategies will help Anvarat Foundation in increasing its outreach and awareness across the globe
Marketing Strategies
A database was prepared with the various online and offline channels available for the products.
Online and Offline Channels
The study was conducted with an aim to provide strategies and best practices for expanding the sales of Chaukdi products.
Product Feasibility Study
A competitors analysis with respect to Anvarat’s website was prepared. It highlighted the strengths of other related NGOs, such as Make A Difference's specialises in engaging video and concise content, Human Rights Watch's has an impactful "news" feature, etc.
Competitor’s Analysis
Anvarat Foundation's website can be revitalized with beneficiary testimonials, an interactive map of projects, clear volunteer opportunities, educational resources, and an online store. Transparency can be enhanced with financial disclosures and regular testimonials. Visual content like self-defense videos and on-ground visit promotions can engage audiences effectively
Website Development
180 Degrees Consulting
Kirori Mal College
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org