The community engagement charter, started in 2014, aimed to establish harmonious relations with local stakeholders, such as Gram Panchayat, labor officers, police authorities, and development officers. The first five years focused on key areas, such as education, women's empowerment, livelihood, health and hygiene, environmental sustainability, road safety, and disaster response. From 2019 to 2021, Covid relief efforts were facilitated through community centers. In 2021, they introduced a community ambassador model, with NGO partners acting as facilitators and local passionate community ambassadors (Gram Mitra) leading the program. This model was scaled up to the AMZL network in 2022, with social work graduates appointed as community ambassadors (Pragati Mitra) to address complex needs in last-mile communities. They bridge the link between site and community, create awareness, and deliver access to social entitlements.  Holistically, they have touched 4.1 million lives through the community ambassador approach.