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180 Degrees Consulting
Kirori Mal College
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Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
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Kirori Mal College, University of Delhi
New Delhi, 110007
Email: kmc@180dc.org
Email: kmc@180dc.org
180 Degrees Consulting
Kirori Mal College
4700BC
Premium Snacking & FMCG
4700BC approached the team to strengthen its campus go-to-market (GTM) and trade marketing strategy by improving brand visibility, consumer engagement, and product adoption among college audiences. The objective was to identify growth opportunities across sponsorships, digital channels, retail presence, and experiential marketing initiatives.
4700BC approached the team to strengthen its campus go-to-market (GTM) and trade marketing strategy by improving brand visibility, consumer engagement, and product adoption among college audiences. The objective was to identify growth opportunities across sponsorships, digital channels, retail presence, and experiential marketing initiatives.
PROBLEM STATEMENT
PROBLEM STATEMENT
OUR APPROACH
OUR APPROACH
The team conducted a comprehensive analysis of the campus ecosystem, consumer behaviour, brand positioning, and existing marketing touchpoints. The approach involved evaluating sponsorship opportunities, mapping relevant college engagement channels, studying digital growth levers, and developing frameworks for retail and trade marketing enhancement.
The team conducted a comprehensive analysis of the campus ecosystem, consumer behaviour, brand positioning, and existing marketing touchpoints. The approach involved evaluating sponsorship opportunities, mapping relevant college engagement channels, studying digital growth levers, and developing frameworks for retail and trade marketing enhancement.
The team conducted a comprehensive analysis of the campus ecosystem, consumer behaviour, brand positioning, and existing marketing touchpoints. The approach involved evaluating sponsorship opportunities, mapping relevant college engagement channels, studying digital growth levers, and developing frameworks for retail and trade marketing enhancement.
The team conducted a comprehensive analysis of the campus ecosystem, consumer behaviour, brand positioning, and existing marketing touchpoints. The approach involved evaluating sponsorship opportunities, mapping relevant college engagement channels, studying digital growth levers, and developing frameworks for retail and trade marketing enhancement.
KEY DELIVERABLES
KEY DELIVERABLES
Sponsorship Optimization Strategy
Recommended sponsorship optimization strategies to maximize brand recall, product trials, and consumer engagement.
IMPACT
PROBLEM STATEMENT
180 Degrees Consulting
Kirori Mal College
Subscribe to Our Newsletter
Email: kmc@180dc.org
Kirori Mal College, University of Delhi
New Delhi, 110007
Contact Us
The engagement provided 4700BC with a structured roadmap to strengthen campus penetration, enhance brand visibility, and drive consumer trial and repeat purchase through targeted GTM strategies and experiential marketing initiatives.
Fest Activation Playbook
Designed a comprehensive fest activation playbook for marquee Delhi University fests, including Mecca, Crossroads, and Nexus
Fest Activation Playbook
Trade Marketing Frameworks
Created trade marketing frameworks to improve retail visibility and consumer accessibility
Trade Marketing Frameworks
Campus GTM Strategy
Developed a campus-focused GTM strategy covering digital, retail, and on-ground activation channels
Campus GTM Strategy
Sponsorship Optimization Strategy